Muhammad  Subhan, Ahmad Bashawir  Abd. Ghani, 
    Partner’s Assessment Model on Strategic Alliance Mechanism Between Developed and Developing Country: The Case of Australia-Malaysia Based Firms,
    International Business Management,
    Volume 7,Issue 3,
    2013,
    Pages 234-246,
    ISSN 1993-5250,
    ibm.2013.234.246,
    (https://makhillpublications.co/view-article.php?doi=ibm.2013.234.246)
    Abstract: This study elaborates a conceptual model of partners’ assessment 
  of the performance of their co-partners in a collaborative business relationship. 
  The model’s usefulness has been illustrated through a study of 12 collaborative 
  arrangements between Australian and Malaysian firms. The results show differences 
  or gaps in partners’ expectations and perceived performance of their co-partners. 
  The perceptual gaps have been explained with reference to differences in motives 
  of collaboration, intensity of interaction, cultural differences, as well as 
  the active involvement of a catalyst in the development of the relationship. 
  The study also, draws attention to the policy and strategy implications of the 
  empirical evidence.
    Keywords: Strategic alliances;corporate relationship;firm partnership;Australia;Malaysia