Kwek Choon Ling  , Zhao  Chen, Guo Xiao Ying  , Tang Chun  Meng, 
    Antecedents of Online Customer Satisfaction in China,
    International Business Management,
    Volume 6,Issue 2,
    2012,
    Pages 168-175,
    ISSN 1993-5250,
    ibm.2012.168.175,
    (https://makhillpublications.co/view-article.php?doi=ibm.2012.168.175)
    Abstract: E-commerce is the internet detonation type development direct product is the networking application brand-new development direction. Online shopping website is developed rapidly in China. Customer satisfaction is the basic factor affecting the development of online shopping website and maintaining the market share of online shopping website operators. Therefore, this research will aim to evaluate the antecedents of customer satisfaction in the China online shopping environment. A total of 351 online shoppers in China were participated in this study revealed that trust, information quality, price, privacy, payment, web design and delivery are the key antecedents of the customer satisfaction in the China online shopping environment.
    Keywords: Online shopping;customer satisfaction;trust;information quality;price;privacy;payment;delivery;web design