Elena  I. Zritneva, Irina  F. Igropulo, Nadezhda  P. Klushina, Vladimir  A. Magin, Irina E.  Panova, Leonid  N. Kharchenko, Valeriy  V. Shapovalov, 
    Method to Estimate a Regional IHL (Institution of Higher Learning)
Competitiveness,
    The Social Sciences,
    Volume 11,Issue 29,
    2016,
    Pages 7092-7096,
    ISSN 1818-5800,
    sscience.2016.7092.7096,
    (https://makhillpublications.co/view-article.php?doi=sscience.2016.7092.7096)
    Abstract: On the basis of the conducted content analysis of source material a method for estimation of
competitive ability of a regional institution of higher learning is proposed. Procedures, instruments and stages
of the method implementation are examined. The following criteria are introduced and provided with content:
consumer criterion (reflects a possibility of an institution of higher learning to realize services on the regional
market in principle. Economic criterion (price of the educational service rendered by a specific regional
institution of higher learning which is characterized by comparability with prices on the regional market of
educational services of the same level and direction of training and by the level of the specific utility of the
educational service for the particular customer on the regional educational market, image (credibility of a
regional institution of higher learning on the regional market of educational services and regional labor market
(image) quality and availability of the educational service, intensity of advertising, flexible price policy, social
programs). For these criteria, the rates of a regional higher education establishment competitiveness are
proposed. It is offered to use principles of regionalization and dynamism for estimation of competitiveness of
an institution of higher learning, as well as the principle of subjectivism of procedures for estimation of the
educational system activity.
    Keywords: Competitiveness;estimation procedure;regional IHL;possibility;rendered