Irina  Yakovlevna Balabanova, Marina  Sergeevna Lukina, 
    Interior Advertisement: Anthropocentric Aspect
(Based on the Material of the French and Russian Languages),
    The Social Sciences,
    Volume 11,Issue 28,
    2016,
    Pages 6796-6799,
    ISSN 1818-5800,
    sscience.2016.6796.6799,
    (https://makhillpublications.co/view-article.php?doi=sscience.2016.6796.6799)
    Abstract: Relevance of the problem under research is conditioned by the need to study the advertese in
comparison, to define language and linguistic-cultural specific features of various communities for successful
intercultural communication and handling of applied problems, in practice of studying students (interpreters,
in particular) and improving the advertising creativity. This study is aimed at the comparison analysis of
advertisements of similar goods designed for the French and Russian audiences as well as at finding the
common in the vision of these advertisements and in their appraisal by the respective communities. The leading
approaches to study this problem are anthropocentrism and linguistic culturology which suppose focusing on
the factor of the addressee. The following results of the research may be referred to as the main ones: coinciding
characteristics of the product and its perception by recipients are defined; partial similarities/dissimilarities of
lexical and stylistic markers are shown; cases of non-conformities of these characteristics are found; differences
in social and cultural and mental terms are exposed regarding items of the interior. The study materials could
be useful for the advertising activity, for teaching advertising as well as for development of books in linguistic
cultorology, stylistics and intercultural communication.
    Keywords: Advertising text;the Russian and French languages;linguistic pragmatics;anthropocentrism;linguistic culturology