Mohammad  Ghasemi, Abdullah  Hashemzaee, 
    The Effects of Competitive and Marketing Strategies on Organizational
Performance Improvement (Study of Government Banks in Zabol City),
    The Social Sciences,
    Volume 11,Issue 26,
    2016,
    Pages 6331-6339,
    ISSN 1818-5800,
    sscience.2016.6331.6339,
    (https://makhillpublications.co/view-article.php?doi=sscience.2016.6331.6339)
    Abstract: Nongovernmental and development of information and communication technology is causing a
revolution in local banks. The advent of such technologies make it possible for the local banks have given up
their services locally, nationally and globally present. Such changes facility has created time and space for
customers. The close relationship between competitive strategies and structural strategies is considered a
precondition for success of desired business performances. The present study shows how the relationship
between competitive activities and strategies affects the organizational performance in the banking industry.
Our findings taken via descriptive and deductive statistical tests and SPSS indicated that: Competitive
strategies lead to a balance in relationship between performances, strategic marketing activities and
organizational performances especial coherent strategic decisions on marketing performances and activities
have a considerable effect on the organizational performance and local bank performance varies among strategic
groups, depending on the quality of strategic coordination.
    Keywords: Service activities;strategic coordination;banking operation;strategy;business;performances