Farah Adila Abdullah, Akmal Adilah Idris, Suhaimi Othman, Fatimah Kayat, Ahmad Firdaus Ibrahim, Zul Ariff Abdul Latiff, Factors Affecting in Banana Cultivation Activity among Banana Farmers in Jeli, Kelantan, The Social Sciences, Volume 11,Issue 19, 2016, Pages 4643-4646, ISSN 1818-5800, sscience.2016.4643.4646, (https://makhillpublications.co/view-article.php?doi=sscience.2016.4643.4646) Abstract: This study was conducted as a response due to low banana production in Malaysia specifically in Jeli, Kelantan. Furthermore, this study attempt to examine the level of knowledge, attitude and practice towards banana cultivation among banana farmers. This quantitative study using simplerandom sampling and total of 70 banana farmers were involved. The analysed data demonstrates practice is the highest mean score followed by attitude and the lowest is knowledge. Thus, based on the results obtained, it is recommended that agriculture agencies and agriculture related universities to play their role to educate local farmers about new agriculture technologies to ensure the increasing of banana production and meet the food demands in local setting. Keywords: Knowledge;attitude;practice;banana cultivation;banana farmers