V.F.  Ukolov, A.V.  Solomatin, T.V.  Modyanova, A.V.  Ukolov, 
    Communication as Soft Power: Barriers and its Elements,
    The Social Sciences,
    Volume 11,Issue 15,
    2016,
    Pages 3797-3799,
    ISSN 1818-5800,
    sscience.2016.3797.3799,
    (https://makhillpublications.co/view-article.php?doi=sscience.2016.3797.3799)
    Abstract: The study describes communication as the tool of information exchange and a soft power. The use of communication in these aspects allows to provide an interpenetrating integral effect in an organization and a state. The study gives the communication description as a “Soft power” and its components are shown.
    Keywords: Communication; the informal communication between managers;the role of communication;modern communicative relationship;the effectiveness of modern communication;communication barriers; insufficient;excess;distorted communication;communication as the soft power;soft power brand;soft power features;the integral effect of communication