Zaim Fahmi Mohamed  Yusof, Hayrol Azril Mohamed  Shaffril, Jeffrey Lawrence  D`Silva, Jusang  Bolong, Siti Zobidah  Omar, Nurani  Kamaruddin, 
    Gratification towards Weather Information via Television:An Analysis of the Coastal Communities in Malaysia,
    The Social Sciences,
    Volume 9,Issue 3,
    2014,
    Pages 195-199,
    ISSN 1818-5800,
    sscience.2014.195.199,
    (https://makhillpublications.co/view-article.php?doi=sscience.2014.195.199)
    Abstract: The main purpose of this study is to determine Malaysian coastal communities 
  gratification towards weather information via television. The study was a quantitative 
  study where a developed instrument was used as the main data collection tool. 
  Through, multi-stage simple random sampling, a total of 210 coastal villagers 
  from 3 coastal areas in Malaysia were selected as the respondents. The findings 
  demonstrate that there was a gap between the weather information received and 
  the weather information needed by the respondents, as well as a gap between 
  the weather information received and the weather information believed. A number 
  of discussions are highlighted in this study in the hope that they can assist 
  the appropriate parties in generating the best strategy for information sharing 
  and dissemination processes among the coastal communities.
    Keywords: information development;weather information;Coastal communities;dissemination process;gratification