D.A. Akimov, T.G. Tsunikova, V.V. Karnakov, A.V. Ostroukh, Semantic Selection of a Newsletter Content in Accordance with Search Objectives Based on Account of User Preferences, Journal of Engineering and Applied Sciences, Volume 13,Issue 20, 2018, Pages 8469-8475, ISSN 1816-949x, jeasci.2018.8469.8475, (https://makhillpublications.co/view-article.php?doi=jeasci.2018.8469.8475) Abstract: A method of preliminary semantic formalization based on the categories of the semantic dispositions, motives and attributes of the subjective model of awareness of events and images of the virtual world is proposed. At the same time, the semantic disposition actualizes the meaning of objects and phenomena, motive in the same interpretation serves as a source of meaning for objects and phenomena that are significant in the context of an actual unfolding activity model. As sources of attributive sense formation, not values in the generally accepted understanding but individually-specific categorical scales, serve as an instrument for identifying, classifying and evaluating the subject's significant characteristics of objects and phenomena of virtual reality. The goal of creation of models by the subject (agent) is formalized which consists in obtaining a forecast that is a new information object (message or algorithm of actions). A technological solution is proposed on the basis of the search model of the associative context in the semantic kernel. Keywords: Semantic disposition;subjective model of awareness of events;attributive sense formation;ontology;information flow;associative context