TY  - JOUR
T1  - Providing a Comprehensive Model of Acceptance and Development of Social
Business in Iran (Case Study: Zahedan City)
AU - Shahri, Ahmad Bakhtiyari AU - Ramezanifard, Mehdi 
JO  - International Journal of System Signal Control and Engineering Application
VL  - 9
IS  - 3
SP  - 60
EP  - 65
PY  - 2016
DA  - 2001/08/19
SN  - 1997-5422
DO  - ijssceapp.2016.60.65
UR  - https://makhillpublications.co/view-article.php?doi=ijssceapp.2016.60.65
KW  - E-commerce
KW  -social commerce
KW  -technology acceptance
KW  -organization
KW  -virtual
AB  - The social and virtual networks have led to creation of a larger yet richer bed for communication and
network structure. The increasing use of this network has prepared a proper opportunity for the nonprofit
businesses and firms to attract the customers. Since social networks and virtual-based e-commerce are still in
the early stages of their growth, they have not been accepted by the public, in spite of the best efforts.
Therefore, the current study aimed at investigating and identifying the factors that help to the acceptance of
e-commerce through virtual social networks. Since the current study is quantitative, based on the related
literature, a questionnaire was designed for collecting the needed information and after investigating its validity
and reliability, it was distributed to the statistical population. The Structural equation modeling and Amos
Software were used for data analysis. The results indicated that “performance expectancy”, “subjective norm”
and “perceived usefulness” factors have a significant effect on the acceptance of Virtual network-based social
commerce. This model, after implementation and confirmation of the relations can encourage the Iranian
nonprofit firms and organization to promote the virtual network-based social commerce.
ER  -