TY - JOUR T1 - Corporate Culture and Longevity of Family Businesses: How Align These Variables to Explain its Relationship from the Perspective of Leadership? AU - Zamudio-Abdala, Jorge Humberto AU - Vargas-Hernandez, Jose G. AU - Satsumi Lopez-Morales, Jose JO - International Business Management VL - 11 IS - 11 SP - 1744 EP - 1752 PY - 2017 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2017.1744.1752 UR - https://makhillpublications.co/view-article.php?doi=ibm.2017.1744.1752 KW - Family business KW -business longevity KW -business culture KW -suggest KW -leaders organizations KW -instruments KW -design AB - The aim of this study is to determine the figure playing the director or manager of a long-lived family business. For this purpose, it was used the instrument designed by Deshpande, Farley and Webster. The unit of analysis is the Veracruzanas family businesses located in Veracruzanas the metropolitan area of Veracruz-Boca del Rio. The findings suggest that in this group of family businesses with more than 25 years of activity, they match counting on leaders and entrepreneurial organizations, innovative with ability to take risks and be willing to change. ER -