TY - JOUR T1 - Complexity of Positioning in Tourism as the Basis of its Sustainable Development AU - A. Bunakov, O. AU - A. Rubtzov, V. JO - International Business Management VL - 10 IS - 21 SP - 5101 EP - 5103 PY - 2016 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2016.5101.5103 UR - https://makhillpublications.co/view-article.php?doi=ibm.2016.5101.5103 KW - Tourism KW -positioning KW -sustainable development KW -creation KW -Russia AB - In this study, the difficulties of positioning of tourist potential and the creation of positive tourist image reveal. The main problems of positioning are allocated and also the need of creation of positive image for a sustainable development of the sphere of tourism is shown. ER -