TY  - JOUR
T1  - Factors Determinants Affecting Satisfaction Customer in Retail Business
AU - Haris, Abdul AU - Imran Musa, Chalid AU - Ramli, Anwar 
JO  - The Social Sciences
VL  - 13
IS  - 2
SP  - 405
EP  - 407
PY  - 2018
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2018.405.407
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2018.405.407
KW  - Quality of service
KW  -relation marketing
KW  -customer satisfaction
KW  -retail
KW  -business
KW  -services
AB  - This research analyzes the determinant factors that affect customer satisfaction in the retail business
in the city of Makassar. The determinant factor includes the variables of service quality and marketing relation
influence on customer satisfaction in the retail business in the city of Makassar. This research is a survey
research with a quantitative approach with a sample of 369 customers in retail business Alfamart in Makassar.
Collecting data using questionnaires as a data collection tool as well as direct interviews and literature review.
The results of data analysis showed that service quality effect on customer satisfaction both directly and
indirectly through the variable relationship marketing. Marketing relation effect on customer satisfaction both
directly and indirectly through the variable quality of service. The results of the analysis states that the better
the quality of service will improve the satisfaction of customer satisfaction as well as better marketing
relationships will result in increased customer satisfaction at retail businesses Alfamart in Makassar.
ER  -