TY  - JOUR
T1  - Technology Acceptance Level among Fish Cracker’s Entrepreneurs in
East Coast Economic Region (ECER)
AU - Far`ain Mohamad Termezai, Nur AU - Adila Abdullah, Farah AU - Hafiz Jamaludin, Mohd AU - Che Harun, Hasnita 
JO  - The Social Sciences
VL  - 12
IS  - 12
SP  - 2321
EP  - 2325
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.2321.2325
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.2321.2325
KW  - Fish cracker processing
KW  -small scale food industries
KW  -technology acceptance
KW  -fish cracker
KW  -entrepreneurs
KW  -technology
AB  - Technology plays an important role in fish cracker processing. Most of small scale food industries
in East Coast Economic Region (ECER) were still using traditional way in making fish cracker. Previous studies
also stated that most of SME’s entrepreneurs refused to use technology because of financial barriers. This
study was conducted to observe the level of technology acceptance among fish cracker entrepreneurs in ECER.
A total of 300 fish cracker’s entrepreneurs in East Coast Economic Region (ECER) were selected as respondents
where a developed questionnaire was used to gain the data. For analysis, the descriptive analysis was
performed by using SPSS Software. Based on the results obtained, all of the fish cracker’s entrepreneurs gave
a positive feedback towards technology in fish cracker processing. However, majority of them refused to use
technology because of limited financial resources. Furthermore, the fish cracker processing technology is quite
expensive and they were not afford to have it without any support from the responsible agencies. This study
proved that Technology Acceptance Model (TAM) were suitable in this case especially to study the user’s
acceptance of technology. All of the factors in TAM can be applied to know the level of technology acceptance
among fish cracker’s entrepreneurs in ECER. The use of technology is recommended in fish cracker processing.
ER  -