TY - JOUR T1 - Selection of the Optimal Product Program of Industrial Enterprise in Controlling System AU - Mukhanova, Natalya AU - Leventsov, Valery JO - The Social Sciences VL - 12 IS - 1 SP - 104 EP - 108 PY - 2017 DA - 2001/08/19 SN - 1818-5800 DO - sscience.2017.104.108 UR - https://makhillpublications.co/view-article.php?doi=sscience.2017.104.108 KW - Current controlling KW -aggregate planning KW -optimal product program KW -the market KW -the external environment KW -internal environment KW -strategic areas of management AB - The research describes the selection of the optimal model of the product program of the enterprise based on the strategic areas of management in the current controlling. Provided that the control functions are coordinated and focused on the achievement of strategic and operational objectives, taking into account the variability of the external and internal environment. Then, the control system will enable the company to gain competitive advantage and monitor targets for most early detection of problems and eliminate them. Presented in the article model allows us to plan the production process on the basis of the resource potential of enterprises and needs market product groups. ER -