TY  - JOUR
T1  - The Moderating Effect of Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication
AU - Mustaffa, Che Su AU - Al-Akwa, Ebrahim Mohamed AU - Bakar, Hassan Abu 
JO  - The Social Sciences
VL  - 8
IS  - 6
SP  - 523
EP  - 532
PY  - 2013
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2013.523.532
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2013.523.532
KW  - Public relations roles
KW  -Islamic approach
KW  -crisis management
KW  -instrument development
KW  -communication
AB  - This study attempts to investigate the role of public relations 
  and crisis communication in Yemen’s 
  organization. The study also attempts to determine the moderating effects of 
  Islamic approach on the relationship. It employs a quantitative research design 
  through self-administered questionnaire. The data is based on a total number 
  of 200 public relations managers. The study uses correlation and regression 
  analyses to analyze the data. The findings reveal that public relations roles 
  and crisis communication are positively related. The Islamic approach partially 
  moderates the relationship among public relations roles and crisis communication. 
  Based on the results of this study, it is recommended that further research 
  be undertaken in considering an in-depth qualitative method to understand the 
  detailed relationship among public relations roles and crisis communications. 
  It is also recommends an examination, as well as expansion of the dimensions 
  of the Islamic approach to further explore the various ways in which the Islamic 
  approach contributes to organization management.
ER  -