TY - JOUR T1 - Innovation Management Culture in the Brazilian Industry Sector: A Competing Values Framework Analysis AU - Tadeu, Hugo Ferreira Braga AU - Silva, Jersone Tasso Moreira JO - Agricultural Journal VL - 11 IS - 1 SP - 1 EP - 5 PY - 2016 DA - 2001/08/19 SN - 1816-9155 DO - aj.2016.1.5 UR - https://makhillpublications.co/view-article.php?doi=aj.2016.1.5 KW - Competing values framework KW -culture of innovation KW -radical innovation KW -market driven innovation AB - The Competing Values Framework (CVF) has been used in many organizationaround the world in order to understand innovation management culture. A study was made by the Fundação Dom Cabral’s Innovation Managament Center (FDC) with the objective of validating the CVF methodology in the Brazilian industry sector. We used qualitatitive analysis to examine the CVF according to four quadrants: radical innovation, market driven innovation, control and continous improvement and innovation culture. Data from 92 executives were used in this analysis. The results have shown that control and continous improvement prevailed over the radical innovation and market driven innovation subscales. Our conclusion suggests that CVF is an important methodology for assessing psychometricproperties, observing the challenges inside Brazilian organizations and their behavior. ER -