@article{MAKHILLIBM201610325940,
    title = {Determinants of Customer Loyalty: Empirical Study of Semen Gresik Brand},
    journal = {International Business Management},
    volume = {10},
    number = {3},
    pages = {270-276},
    year = {2016},
    issn = {1993-5250},
    doi = {ibm.2016.270.276},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2016.270.276},
    author = {Chabib},
    keywords = {Customer satisfaction,brand trust,brand loyalty,sample,approach},
    abstract = {The purpose of this research is to examine and analyze the significant positive effect of: customer satisfaction on brand trust, customer satisfaction on brand loyalty, customer satisfaction on brand loyalty and brand trust on brand loyalty. This is a causality research. Quantitative approach (positivism) will be used in this research as the main analytical method supported by qualitative information through in-depth interviews. The research population is Semen Gresik store retailers listed in the Sales Department of Semen Gresik and have been selling for at least 1-3 years. With a target sample of 150 stores, the questionnaires worth analyzed totaled up to 129. Proportional Stratified Area Random Sampling was used as sampling technique. The result concluded that there is a significant positive effect of: customer satisfaction on brand trust, customer satisfaction on brand loyalty, customer satisfaction on brand loyalty and brand trust on brand loyalty.}
    }