@article{MAKHILLTSS2019141124817,
    title = {Brain Wave and Consumer’s Choice in Response to Advertisement},
    journal = {The Social Sciences},
    volume = {14},
    number = {11},
    pages = {370-374},
    year = {2019},
    issn = {1818-5800},
    doi = {sscience.2019.370.374},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2019.370.374},
    author = {Norsiah and},
    keywords = {Brain wave,consumer’s choice,QEEG,milk powder,temporal area,advertisement},
    abstract = {An assessment of brain wave on mind behavior of consumers from six participants were conducted
while watching advertisement stimuli with two brands of milk powder (Enfagrow and Dugrow). Six participants
volunteered for the study and their brain waves were recorded to measure their frequencies during their
engagement and decision making. The analysis showed higher activity of beta and alpha were stimulated while
watching Enfagrow, Dugro advertisement stimulated higher theta in the frontal area and temporal area,
especially, at T6-Av with (19.83 uV<sup>2</sup>) amplitude compared to Enfagrow advertisement with (2.99 uV<sup>2</sup>)
amplitude.}
    }